We Don’t Lift was founded in late 2015 with the goal of providing local Motorsports enthusiasts affordable safety gear and racing advice. Starting small and working their way up, the WDL Racing team set up vendor booths at local trackday events they were participating in to provide items such as racing helmets and harnesses to people who otherwise would have had to go home for the day.  Quickly, the trailer became a one stop shop for all trackday supplies, such as tire pressure gauges, and gaffer’s tape.

Throughout 2016 the company grew as the team traveled around the state and eventually the country with Global Time Attack and NASA Arizona events. Now, we provide everything from auto racing helmets to performance brake pads to fans around the country, who cheer us on from Instagram and Facebook while we travel thousands of miles to race.


Ravi Tomerlin

Driver & Owner

Favorite Car: Acura NSX

Favorite Track: Road Atlanta

Ravi Tomerlin is the owner of We Don’t Lift. After a horrible accident, he felt the need to fill a general void in the the racing community; safety. When he’s not racing, you’ll find him hosting free HPDE safety seminars – as his love of racing will never rise above his love of people, their safety needs, or requirements. He started with his local NASA chapter as a Gate Worker in 2001, and has been working with NASA’s AZ region for 15+ years. He’s currently the Arizona region HPDE 3 group lead, and races wheel-to-wheel in Honda Challenge, and against time in the Global Time Attack series.

Marketer & Co-founder

Favorite Car: DC2 Integra
Favorite Track: Chuckwalla Valley Raceway

After getting a taste for trackdays with the Arizona chapter of the National Autosport Association, Melissa James overcame her fear of driving and obtained her driver’s license. Now she owns her own project car, a 1995 Integra GSR, and drives in HPDE and the UMS Time Attack. Understanding how much safety gear can provide confidence to drivers, We Don’t Lift provides her with a cause to fight for. Currently she manages the team’s social media accounts, the website, and maintains the marketing efforts for the company. When she isn’t working on something for We Don’t Lift, she plays video games, hikes around the Arizona wilderness, and takes photos.

Melissa James
Jon Rook

Driver & Sponsor

Favorite Car: Nissan 350Z

Favorite Track: Inde Motorsports Park

Jon Rook is the owner of SPN Performance, a Nissan focused performance shop located in Phoenix, Arizona. He helps sponsor motorsports events in the region, such as the Southwest Rallycup Series and the Drag Racing Nationals, and even recently sponsored ZCon. Currently he participates in Honda Challenge with NASA’s Arizona region and Global Time Attack in the We Don’t Lift race NSX.

Gear Seriously, Drive Fearlessly


Be Safe

Safety is our top concern. Making sure our friends can go out on track time and time again without putting themselves or others at risk motivates us.

Go Fast
Whether we're helping you cut seconds off of your laptimes by adding confidence or providing guidance on how to get you back on the gas a little bit quicker, we love helping our friends go fast.
Have Fun

At the root of everything we do, making people happy is our goal.