Announcing the We Don’t Lift GIF Series

The We Don’t Lift GIF Series We are proud to announce We Don’t Lift has it’s own channel on the popular GIF uploading and sharing site, GIPHY. The We Don’t Lift GIF series will be added to over time, but we already have a few for you to enjoy. If you’d like to show your support for We Don’t Lift, or have been craving some racing themed GIFS, these and more are now live on GIPHY and in Instagram’s stories … Read More

Global Time Attack X Road Atlanta

Humid Hotlanta We arrived in Atlanta late Thursday night to the news that a Formula 4 racecar had already hit the wall in turn 12 and that one of the Global Time Attack competitors had suffered a small fire. With that in mind, I went to sleep. The previous year, I had only managed to go around Turn 12 and the main straight; this year, my goal was to photograph as many different turns of the track as I could. … Read More

Global Time Attack X Speed District at Buttonwillow

View our full gallery on our Smugmug. A Rocky Start and a Quick End Starting the season at the track we end at, Buttonwillow, always brings back good memories. Thoughts of the mouth watering tri-tip at Willow Ranch and distinctive scent of cow come to mind. It’s always a fun game to “guess” which cars in the hotel parking lot are definitely going to the track the following morning. The driver’s meeting went smoothly, with most people looking so tired … Read More

GRAND OPENING – Retail Location

We Don’t Lift Racing is Expanding We are very excited to announce we will be hosting a grand opening for our new retail March 23rd! This location will serve as an office as well as allow us to offer our Arizona customers the opportunity to view products, pick up will call, and try on the various helmets, fire suits, and other safety gear for fitment without having to wait for a trackday. RSVP to let us know you will be … Read More

Global Time Attack – Auto Club Speedway ROVAL

View our full gallery on our Smugmug. Auto Club Speedway was windy on Friday when our trailer pulled up. We’d spent the night at a local friends house and made a short journey to the track, stopping at a nearby diner for breakfast along the way. We rolled our NSX out of the trailer and inspected her recently repaired splitter to make sure everything had held up during the bumpy journey down the I-10. We accomplished some practice laps on … Read More